News

MakeMake is the product of unbound creativity supported by opportunity. Today it is a collective of best-in-craft talent spanning across multiple companies.

The very latest in studio news from the world of MakeMake.

Photographer | Jamil G. Baldwin

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Primary Welcomes New Colorist Kya Lou

An editor and photographer turned Colorist, Kya brings skill, artistry, and a fresh perspective to the Primary team.

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Rock Paper Scissors and Primary Collaborate on the Inspiring Documentary, “A Tiny Ripple of Hope”

In a film about the true cost of progress, dedication is the currency.

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a52, Primary, and Rock Paper Scissors Collaborate on the Microsoft Mesh Campaign

“The future is here, and here can be anywhere.”

a52, MakeMake
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Super Bowl LV Commercials Were a MakeMake Family Affair

For us, the football game was not the Tom Brady versus Patrick Mahomes event, it was the ultimate Sunday for creative advertising.

a52, Elastic
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Meow Wolf’s Omega Mart Comes to Life with an ‘80s Look Thanks to Primary’s Daniel de Vue

One of the many unique qualities present in the commercial advertising Meow Wolf’s Omega Mart is that what exactly Omega Mart is remains elusive.

Primary
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Primary’s Gregory Reese Colors A Groundbreaking McDonald’s Campaign

30 years after McDonalds made a corporate first by naming a meal after Michael Jordan, chart-topping rapper Travis Scott has become the second individual in history to receive a value meal named in his honor.

MakeMake, Primary
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Elastic and Primary Team Up On the Main Title for Netflix’s Ratched

Grand. Macabre. Surrealist. The Ratched main title can be described in many sinister ways; typical of a classic Ryan Murphy production, it is an intricately thought out and layered extension of a glossy, psycho-thriller.

Elastic, MakeMake
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Rock Paper Scissors, Primary and a52 Collaborate on Xfinity’s Cheeky Holiday Campaign

No matter how bright the twinkle lights shine, 2020 was undeniably a dark and difficult year. And without the ability to safely gather with loved ones this holiday season, the Christmas spirit can feel dimmer than usual. However, for the family of companies on the MakeMake campus, this year’s holiday cheer is particularly loud as Rock Paper Scissors, Primary, and a52 celebrate a major accomplishment with the release of Xfinity’s holiday campaign Greatest Gift.

a52, MakeMake
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a52 Color Rebrands Itself as Primary

It is with great excitement that we can officially announce the rebrand of a52 Color as Primary.

MakeMake, Primary
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Primary Adds Gregory Reese to Their Growing Pool of Colorists

Defining a film’s emotional tone can be largely accomplished at the fingertips of a skilled colorist. Greogry Reese is one such artist, and we are excited to welcome him as the newest addition to Primary.

MakeMake, Primary
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