News

MakeMake is the product of unbound creativity supported by opportunity. Today it is a collective of best-in-craft talent spanning across multiple companies.

The very latest in studio news from the world of MakeMake.

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Artist Spotlight: Kirk Shintani

“This work is about interpersonal relationships and communication.”

a52, a52 - news, Elastic
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HONDA “Origin of Determination” fuels a future of dreamers and innovators

As many consumer-brand companies were forced to pivot their marketing efforts last year, this year presents a whole new challenge: how and what to sell during a supply shortage across the board.

a52, Elastic
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A Breakdown of VFX Work From a52 on IKEA’s “Our Little World”

“Our Little World” is a fantastical spot that puts sustainability in the spotlight by depicting simple changes we can all make to reduce consumption and protect the world we live in.

a52, MakeMake
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a52 Named VFX Company Of The Year at the 2021 Shots Awards

For the second year in a row a52 has received the honorary title.

a52, MakeMake
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a52 Explores the Future of Digital Apartment Hunting

“We are always asked to come up with outside-the-box creative and arresting visuals, I think we succeeded on this one.” -Andres Barrios, VFX Supervisor

a52, MakeMake
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a52 Helps Re-Imagine a Better World for Ikea

Mixing “out of this world” creative with the hypnotic tone of a lullaby, a52 artists cast sustainability in the spotlight.

a52, MakeMake
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a52, Primary, and Rock Paper Scissors Collaborate on the Microsoft Mesh Campaign

“The future is here, and here can be anywhere.”

a52, MakeMake
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Super Bowl LV Commercials Were a MakeMake Family Affair

For us, the football game was not the Tom Brady versus Patrick Mahomes event, it was the ultimate Sunday for creative advertising.

a52, Elastic
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Rock Paper Scissors, Primary and a52 Collaborate on Xfinity’s Cheeky Holiday Campaign

No matter how bright the twinkle lights shine, 2020 was undeniably a dark and difficult year. And without the ability to safely gather with loved ones this holiday season, the Christmas spirit can feel dimmer than usual. However, for the family of companies on the MakeMake campus, this year’s holiday cheer is particularly loud as Rock Paper Scissors, Primary, and a52 celebrate a major accomplishment with the release of Xfinity’s holiday campaign Greatest Gift.

a52, MakeMake
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a52 Creates Magic for Nike’s “You Can’t Stop Us” Campaign

Running at just over 80 seconds, the anthemic Nike commercial is a paradigm of VFX excellence. The spot, which won the Gold at the Sports Clios for VFX, represents a remarkable accomplishment for a52, illustrating the heights of their artistry and dedication.

a52, MakeMake
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