News
The very latest in studio news from the world of MakeMake.

Super Bowl LV Commercials Were a MakeMake Family Affair
For us, the football game was not the Tom Brady versus Patrick Mahomes event, it was the ultimate Sunday for creative advertising.

Rock Paper Scissors, Primary and a52 Collaborate on Xfinity’s Cheeky Holiday Campaign
No matter how bright the twinkle lights shine, 2020 was undeniably a dark and difficult year. And without the ability to safely gather with loved ones this holiday season, the Christmas spirit can feel dimmer than usual. However, for the family of companies on the MakeMake campus, this year’s holiday cheer is particularly loud as Rock Paper Scissors, Primary, and a52 celebrate a major accomplishment with the release of Xfinity’s holiday campaign Greatest Gift.

a52 Creates Magic for Nike’s “You Can’t Stop Us” Campaign
Running at just over 80 seconds, the anthemic Nike commercial is a paradigm of VFX excellence. The spot, which won the Gold at the Sports Clios for VFX, represents a remarkable accomplishment for a52, illustrating the heights of their artistry and dedication.

a52 Named VFX Company of the Year at the 2020 Shot Awards
VFX artists bridge the gap between dreams and reality. They are the magicians who empower the impractical, adding vitality and definition to the otherwise dull and static.
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A ‘Stuff Monster’ Prowls the Streets in Ikea’s New Commercial
It’s a CGI metaphor for sustainability.