News

MakeMake is the product of unbound creativity supported by opportunity. Today it is a collective of best-in-craft talent spanning across multiple companies.

The very latest in studio news from the world of MakeMake.

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a52 Helps Re-Imagine a Better World for Ikea

Mixing “out of this world” creative with the hypnotic tone of a lullaby, a52 artists cast sustainability in the spotlight.

a52, MakeMake
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a52, Primary, and Rock Paper Scissors Collaborate on the Microsoft Mesh Campaign

“The future is here, and here can be anywhere.”

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Super Bowl LV Commercials Were a MakeMake Family Affair

For us, the football game was not the Tom Brady versus Patrick Mahomes event, it was the ultimate Sunday for creative advertising.

a52, Elastic
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Rock Paper Scissors, Primary and a52 Collaborate on Xfinity’s Cheeky Holiday Campaign

No matter how bright the twinkle lights shine, 2020 was undeniably a dark and difficult year. And without the ability to safely gather with loved ones this holiday season, the Christmas spirit can feel dimmer than usual. However, for the family of companies on the MakeMake campus, this year’s holiday cheer is particularly loud as Rock Paper Scissors, Primary, and a52 celebrate a major accomplishment with the release of Xfinity’s holiday campaign Greatest Gift.

a52, MakeMake
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a52 Creates Magic for Nike’s “You Can’t Stop Us” Campaign

Running at just over 80 seconds, the anthemic Nike commercial is a paradigm of VFX excellence. The spot, which won the Gold at the Sports Clios for VFX, represents a remarkable accomplishment for a52, illustrating the heights of their artistry and dedication.

a52, MakeMake
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a52 Named VFX Company of the Year at the 2020 Shot Awards

VFX artists bridge the gap between dreams and reality. They are the magicians who empower the impractical, adding vitality and definition to the otherwise dull and static.

a52, MakeMake
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A ‘Stuff Monster’ Prowls the Streets in Ikea’s New Commercial

It’s a CGI metaphor for sustainability.

a52, MakeMake
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