Elastic chats with Variety about two 2019 Main Title Emmy Nominations
In an age when Netflix’s “Skip Intro” button threatens to make a TV show’s opening credits into an endangered species, it’s more important than ever to acknowledge the work being done by the artists who set the tone for some of the year’s most notable series. “I have two jobs,” says two-time Emmy winner Patrick Clair, nominated this year for the haunting introduction to “True Detective” Season 3. “The main title needs to prove its worth — and also make it worth watching again and again.” His fellow nominees in the main title design category share that philosophy, while also revealing how they went about innovating — or in some cases, re-innovating — the art of these brief yet stunning sequences.
Read the entire article at Variety.