a52, Rock Paper Scissors, and Primary Collaborate on Xfinity’s Cheeky Holiday Campaign

No matter how bright the twinkle lights shine, 2020 was undeniably a dark and difficult year. And without the ability to safely gather with loved ones this holiday season, the Christmas spirit can feel dimmer than usual. However, for the family of companies on the MakeMake campus, this year’s holiday cheer is particularly loud as Rock Paper Scissors, Primary, and a52 celebrate a major accomplishment with the release of Xfinity’s holiday campaign Greatest Gift.

a52, Rock Paper Scissors, and Primary Collaborate on Xfinity’s Cheeky Holiday Campaign

No matter how bright the twinkle lights shine, 2020 was undeniably a dark and difficult year. And without the ability to safely gather with loved ones this holiday season, the Christmas spirit can feel dimmer than usual. However, for the family of companies on the MakeMake campus, this year’s holiday cheer is particularly loud as Rock Paper Scissors, Primary, and a52 celebrate a major accomplishment with the release of Xfinity’s holiday campaign Greatest Gift.
12 - 07 2020
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a52 Creates Magic for Nike’s “You Can’t Stop Us” Campaign

Running at just over 80 seconds, the anthemic Nike commercial represents an ambitious and unparalleled collaboration between Nike, Wieden+Kennedy, Joint Editorial and a52. What was originally crafted to be an Olympics-centric narrative evolved into a nine month process that iterated in parallel with this year’s global events, from Coronavirus to cancelled sports to the importance of Black Lives Matter.