a52 Creates Magic for Nike’s “You Can’t Stop Us” Campaign

Running at just over 80 seconds, the anthemic Nike commercial represents an ambitious and unparalleled collaboration between Nike, Wieden+Kennedy, Joint Editorial and a52. What was originally crafted to be an Olympics-centric narrative evolved into a nine month process that iterated in parallel with this year’s global events, from Coronavirus to cancelled sports to the importance of Black Lives Matter.