BMWi8 – Genesis

A fitting beginning for the highly anticipated hybrid car, Van Sant helmed a trio of beautiful spots containing stunning sheet metal, striking imagery and poetic monologues. Edited by Rock Paper Scissors, the spots were then treated in flame by a team led by Andy McKenna. Each frame was crafted like its own print ad bringing…
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BMWi8 – Genesis

Agency — Service PlanProduction Company — IconoclastDirector — Gus Van Sant

A fitting beginning for the highly anticipated hybrid car, Van Sant helmed a trio of beautiful spots containing stunning sheet metal, striking imagery and poetic monologues. Edited by Rock Paper Scissors, the spots were then treated in flame by a team led by Andy McKenna. Each frame was crafted like its own print ad bringing depth and dimension to every detail.

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