Inspired by the Possibilities of HPE Edge to Cloud, Elastic Innovates a Familiar Reality
Elastic’s work for HPE’s Edge to Cloud illustrates an “optimistic tomorrow”, as Creative Director Duncan Elms described; the fantastical universe is a “wonderful world of innovation that HPE is already a resident of.”
The journey to bring this ambitious and heavily crafted world to life was a five-month endeavor. It took two months just to create the look and feel of the land, which draws on an aspirational, high-tech humanity to envision “a world that had never been seen before - an eclectic and inspirational dreamscape that people would want to explore. A paradise that was not just one place, but every place.”
Familiar sights - a meadow, a city street, a drive-thru restaurant - are draped in dream-like textures and colors. Transported from one glimmering scene to another through sparkling data streams, light transitions, dynamic camera movements, and the grand illumination of a lens flare - a world filled with convenient and rapid data processing is not a candy-colored fantasy but tomorrow’s future.
To achieve the look, the design team at Elastic built out the environments using a mix of 3d animation, live action shoots, and CG photoreal humans. The result is a hyper-stylized, inventive visual style that immerses the audience in an environment that is at once familiar, while also presenting the possibilities at the edge of innovation. Check out the spots below.