Hazel Baird and Heidi Berg Discuss the Opening Titles for Semi-Permanent
“Beauty is truth, truth beauty” wrote English poet John Keats in 1819. “That is all ye know on earth, and all ye need to know.” For creative directors Hazel Baird and Heidi Berg, however, Keats’s eternal chiasmus is incomplete; their truth is so much more. In their opening to Semi-Permanent Sydney 2019, Truth is a savior and a shadow, a creator and a cannibal, a phantasmagoria pieced together by a wide-ranging crew and bursting with darkness, colour, and inspiration.
In 2018, when creative director Joyce N. Ho emailed Semi-Permanent organizer Murray Bell to inquire about the opening titles for the well-known festival, it seemed like a shot in the dark. But it was also a bellwether, a sign of things to come. Ho’s titles were a smashing success. She also became the first woman in the festival’s nearly 20-year history to helm its opening titles. Fast forward one year and another gorgeous opening for Semi-Permanent has emerged—and with a similar genesis.
Read the entire Interview on Art of the Title.